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At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

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Are travel subscription programs really worth it anymore? Why loyalty may be quietly disappearing ...

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Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

What changes might be happening at the Star Alliance carrier?

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...