Loyalty is no longer about points and tiers, it’s earned trip by trip through immediate value and convenience. Travelers aren’t as loyal as airlines and hotels might hope. That’s the finding from our ...

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

Verizon customers have reported receiving emails that notify them about the removal of loyalty discounts. The change, set to begin no sooner than September 1, 2025, is prompting concern and confusion.

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...