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Unity’s AI beta could transform how games are made

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...
TweakTown

Unity AI will let you create 'full casual games' with text prompts and no coding experience

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...
Futurism

Unity Says It Has a New Product That Cooks Up Entire Games Using AI

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.
The Verge

AI can’t make good video game worlds yet, and it might never be able to

Project Genie is an underwhelming glimpse into what may come. Project Genie is an underwhelming glimpse into what may come. is a senior reporter covering technology, gaming, and more. He joined The ...
MarketBeat on MSN

Unity soars after axing a business, here's why

A powerful signal was sent on Wall Street last week, and it centered on Unity Software (NYSE: U). On March 27, the stock rose ...
GamesIndustry.biz

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Vector, which launched in 2025, is expected to "deliver robust growth each quarter, driving results meaningfully above our guidance," Unity CEO Matt Bromberg said in the investor update. The ...