The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Tiwari joined TCS in 2021 and last led the Marketing Demand Centre. He has held senior marketing roles at Havells and Philips, spanning brand, media and digital transformation.

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

The 2026 B2B Marketing Forecast from Propolis and B2B Marketing is a data-led view of how high-performing tech marketing teams are adapting to tighter budgets, higher performance pressure, and rapid ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As with the turn of every year, 2025 will bring an array of challenges ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

If you pause and think about it, the way we market in healthcare hasn’t truly caught up with the way we live today. We’re in a world where you can order groceries with a tap, stream your favorite show ...