To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

Daniela Blei is a historian, writer, and editor of scholarly books. Her writing can be seen at daniela-blei.com/writing. She tweets sporadically: @tothelastpage.

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...