Goodbye, chain gang. Hello, technology. The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain gang and instead going with a ...

Snowy conditions in Buffalo in Week 14 forced officials to abandon the virtual measurement system. Jamie Schwaberow / Getty Images With the Denver Broncos leading the Tennessee Titans 20-12 late in ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

The days of NFL officials stretching the chains to measure for a first down as the crowd waits in anticipation are over — and some fans are sad to see them go. The league debuted its new virtual ...

The Korea Research Institute of Standards and Science has successfully developed a length measurement system that achieves a level of precision approaching the theoretical limit allowed by quantum ...

In prehistoric times, not much needed to be measured. You ate what you found and lived where you could. The advent of agriculture and civilization, however, necessitated a way for people to measure ...