Beyond leads, it’s always been a challenge for exhibiting companies to measure ROI from trade shows. While leads generated is an important metric for evaluating the value of a specific trade show vs.

Post-campaign, exposure log files from The Trade Desk via UID2 and client conversion data are matched to the audiences using Acxiom's Real ID, enabling precise, audience-level measurement of ...

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Expanded Partnership Helps Advertisers Unlock Closed-Loop Measurement on the Open Internet with Seamless Access to Instacart Retail Data, In-Flight Optimization SAN FRANCISCO, June 10, 2025 ...

Roku (NASDAQ:ROKU) and The Trade Desk (NASDAQ:TTD) announced a data-driven TV streaming partnership meant to improve planning, buying and measurement of streaming media for television advertisers. The ...

Expanded Partnership Helps Advertisers Unlock Closed-Loop Measurement on the Open Internet with Seamless Access to Instacart Retail Data, In-Flight Optimization In doing so, Instacart and The Trade ...