Convergence--a buzzword much employed in certain circles--is a lot like the weather: Everybody's talking about it, no one can control it, and how you prepare for it depends on where you are. Engineers ...
In recent years, the concept of "media convergence" has been getting a lot of attention in business communications. On the face of it, this isn't a bad thing at all; in fact, it's an excellent ...
One of the hottest topics right now in public relations and marketing is how to integrate a mix of media into your campaigns and measure the business impact. On October 9th, the Nasdaq Corporate ...
Henry Jenkins, founder and director of MIT's comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace ...
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