With a continued focus to improve on its reporting metrics, Facebook has quietly made further changes to rename its metrics and definitions related to advertising measurements. The move aims to ...

The IAB (Interactive Advertising Bureau) has released an updated version of its online video in-stream ad metric definitions, and is seeking public comment on the changes. The definitions exist to ...

Each industry has its own focus, but choosing the right metrics can help steer the ship. The Fast Company Impact Council is ...

This chapter describes recent efforts by the chemical and petroleum industries to define process safety metrics suited to the needs of their enterprises. It then discusses how such concepts can be ...

Dialogue on how to measure the social impact through a collaborative relationship between corporations and nonprofits is one of the setting stones for value creation and risk management for socially ...