A successful company must understand a good marketing campaign's impact on the bottom line. Analyzing the marketing environment can help the organization develop a clear picture of a product's value ...

Economics is split between analysis of how the overall economy works and how single markets function Physicists look at the big world of planets, stars, galaxies, and gravity. But they also study the ...

The existing form of social exchange theory has serious flaws. Yet, this article argues that exchange theory should and can be a powerful tool for analysis at both the micro and macro levels. A model ...