The Xbox logo gets updated as the Microsoft console enters a new gaming era.

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox stepped into that moment with a sweeping rebrand poised to reshape how ...

Microsoft is launching a slew of new or updated products soon -- and being swept in along with those is a new corporate logo. It's the first logo change for the company in 25 years. The new look has a ...

Cross play.

Cameron has been holding a controller for about as long as he can remember, developing a special love for The Elder Scrolls and Halo at a young age. When he isn't playing virtual games, he can most ...

View post: Costco adds new exclusive dessert tied to viral trend ...

Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new logo started appearing on Microsoft’s campus this week, just in time for ...