Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

Navteq and their parent company Nokia believe that LBS or Location Based Services are going to be a $7 billion dollar industry by 2013. This is due to an increase of mobile connected devices and their ...

You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like location is becoming even more important, especially as mobile marketing evolves from a ...

LAS VEGAS -- Mobile ad network Millennial Media and WaveMarket have partnered to deliver location-based advertising services. The deal with WaveMarket, an Emeryville, CA-based mobile location-based ...

Santa Monica mobile advertising company NearWoo gets your cell phone to show advertising from businesses near you – wherever you are. It’s called location-based advertising, and the business model has ...

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform. The two companies have worked together in the past ...

[Editor’s note: It’s no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially ...