For the first time in years, the Chicago Bulls have fallen out of the NBA's Top 10 teams in merchandise sales.

Stephen Curry and Luka Dončić are owners of the most popular jerseys in the NBA through the first half of the 2025-26 season.

Victor Wembanyama's NBA jersey is the fourth best-seller, highlighting his rising global appeal.

During the first half of the 2025-2026 season, the NBA Store analyzed merchandise sales data. The list of the most popular National Basketball Association (NBA) teams by sales has been revealed.

Big names mean big merch sales. In the NBA, that is absolutely true when you look at the top players in jersey sales.

Stephen Curry has once again demonstrated his massive global appeal, earning the top spot on the NBA’s Top-Selling Jersey list for the first half of the 2025-26 regular season, the league announced.

The 2025 NBA playoffs are underway. Four days are set aside for the play-in portion of the tournament before it starts in earnest on Saturday, April 19. Here’s the play-in schedule. Conference finals ...

Gilgeous Alexander and RJ Barrett also made the top 10 best-selling jerseys of the 2025/2026 NBA regular season.

If you purchase a product through a link on our site, we may receive compensation. Many of the jerseys are currently top sellers, so fans will want to get their apparel before supplies run out. The ...

Stephen Curry tops the list of the highest selling NBA jersey sales, defeating LeBron James, Wemby, Luka, and others.

The Knicks are expected to shop an NBA Cup hero ahead of the trade deadline as rotation minutes dry up and roster pressure mounts.

NEW YORK -- Milwaukee's Giannis Antetokounmpo, Boston's Jayson Tatum and Dallas' Luka Doncic are seeing their jerseys sell more briskly than ever, the NBA said Friday when announcing its latest list ...