McDonald’s is rolling out one of the most sweeping transformations in its history, betting heavily on artificial intelligence ...
McDonald’s does not succeed because it delights customers. It succeeds because it removes uncertainty.
The National Owners Association, an independent group of the fast-food chain’s operators, has approved a list of 15 ...
McDonald's' strategy, as laid out at its most recent investor day in December 2023, emphasizes its competitive strengths through an "MCD" framework: relevant marketing, core menu development, and the ...
McDonald’s Corporation MCD is sharpening its focus on the high-margin beverage category in a bid to reinvigorate traffic and elevate average check size across its global system. Drawing key insights ...
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