TKO Group Holdings and Paramount Skydance Corp. feel good about the start to their newfound alliance in combat sports, but ...

Paramount's Channel 5 (now 5) has unveiled plans for coverage of its first Super Bowl in more than 20 years. 5 has taken over ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

UFC 324 marked a major shift in the history of combat sports as it was Paramount’s first-ever UFC event. January 24, 2026, ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Early Wednesday morning, Warner Bros. Discovery filed a form with the Securities and Exchange Commission outlining why the company ultimately rejected Paramount’s offer to purchase the company in ...

UFC 324, the first UFC event of the Paramount+ era, has concluded. And now that it’s over we can assess what we thought of it ...

Paramount+ is giving Dana White and Zuffa Boxing a shocking amount in their first broadcast deal.

Paramount wants Warner Bros. Discovery and isn’t going away without a fight. But WBD says Paramount’s recent splurge on sports rights undercuts its efforts to buy the TNT Sports parent and makes ...

Paramount+ released figures indicating its partnership with UFC is off to a fast start after the livestreaming debut Jan. 24.

Streaming for Trekkies and sports fans alike ...