As agave spirits continue to rise in popularity, premium and ultra premium bottles are increasingly in high demand. Brands that offer transparency and consistency have never been more important and ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. First let’s break down what that language actually means.

One of the most extraordinary consequences of Coachella’s success in attracting audience over the past twenty five years is the enormous brand spend which accompanies the event annually. Seemingly ...