PepsiCo is mobilizing its huge Live for Now global campaign by plastering QR codes on soft drink cups that let users keep up-to-date with the newest entertainment news. Live for Now is a year-long ...
PepsiCo has launched scannable packaging for Pepsi Max in the UK as part of a cash giveaway for its UEFA Champions League sponsorship. Consumers scan an on-pack QR code to instantly find out if they ...
Pepsi wants people to feel better about giving cash as a holiday gift, introducing a digital scratch-off promotion in which QR codes can be scanned to win money that can be gifted to others or the ...
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