A POST about washing powder went viral this week after a university professor revealed a box of Fairy non-bio has shrunk in size but still costs the same amount. Professor Catherine Noakes pointed out ...

Consumers rarely think about all the preparation that goes into a major product launch, even for something as commonplace as laundry detergent. But a lot of decisions must be made, such as: What size ...

Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which ...

Aldi’s Almat Bio Washing Powder has officially been named the best washing powder by consumer champion Which? beating the likes of Ariel, Ecover and Persil to take the top spot. Aldi’s own-brand ...

Henkel, a German producer of laundry products including Persil washing powder, is planning to drive sales in the Gulf to celebrate Persil’s 100th anniversary. The company, which opened a new office in ...