It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

With Personal Intelligence, users can link apps such as Gmail, Google Photos, YouTube and Search to Gemini through a single ...

Tredence launched Agentic Commerce accelerators to help retailers orchestrate AI-driven, personalized shopping journeys and ...

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The term ‘artificial intelligence’ was coined in an August ...