When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to ...

Many of us imagine persuasion as something of a dark art. We think of it as the domain of ruthless politicians and manipulative, used car salesmen. But the fact is, persuasion—or the art and science ...

Anyone who has ever seen some nifty, new product, said to themselves "Oooh! I have to have that," and then bought it on impulse knows the power of emotions in influencing our decisions. Marketers make ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

As a former editor, Trish Hall has seen a lot of bad submissions to the New York Times Op-Ed page. She's now written the how-to book, "Writing to Persuade: How to Bring People Over to Your Side." Hall ...

GREENWICH -- In 1736, Handel wrote music about the power of music itself in "Alexander's Feast; or The Power of Musick, An Ode to St. Cecilia." The piece was performed recently by The Greenwich Choral ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

A written argument is not the same as a verbal argument with a friend – which is often full of passion and you say strongly what you think. When you write to argue, your audience are strangers not ...