C is for Cookie. At least, that’s what the baking industry lobbyist known as Cookie Monster would have us believe. At Toyota they have another idea, where C is not for Cookie, it’s not for Car and ...

One of the most remarkable things about the Prius is how little it asks from the owner in exchange for its legendary fuel efficiency. Special fuel isn't needed, and there's no need to plug the ...

Noah is a long-time writer, editor, website developer, and creative based in the United States and currently focused on automotive writing. Electric and hybrid powertrains and battery specifications ...

Could anyone have forecast the success of the ugly little hybrid Toyota introduced back in 1997, when oil cost about $20 a barrel? "Yes," says a grinning Satoshi Ogiso. The Toyota chief engineer has ...

UPDATE: A previous version of this story said the Toyota Prius C returned 53 miles per gallon on the highway and 46 mpg in the city. This is incorrect. The Prius C actually returns 53 mpg in the city ...

Timing, as they say, is everything. If the right product comes to market at the wrong time, no matter how good or appropriate it might be, it’s likely to be doomed to failure. About a decade ago, ...

The Toyota Prius C is a new entry-level 5-door hybrid that is smaller, less expensive, and more fuel-efficient than the standard Prius. Compared to a standard Prius, the Prius C is 19.1 inches shorter ...