Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the ...

A survey by Anteriad and Ascend2 earlier this year found that only 30% of B2B brands achieved significant revenue increases in the prior 12 months. What separates that 30%? Anteriad has explored this ...