NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...

Satisfying the needs of customers is a vital function of marketing and pitching your product at your target market, be it mass or niche, is essential to success.

During the Jurassic ages of marketing, marketers would have monologues with their customers using TV, radio etc. and the only form of targeting they could do was based on whatever data they had about ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more. As the internet has grown, so have the targeting ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...