In order to serve your customers better, you have to know them better, making the best strategies customer-centric. Conducting surveys and questionnaires give your brand access to information needed ...

Anyone who has taken a survey has likely been given the option to “check all that apply” when answering a question. The instruction is widely used in data collection because of its ease and efficiency ...

When journalists and politicians want to find out the feelings and opinions of Swedes, they often look at survey results published by the SOM Institute. A new doctoral thesis in Theory of Science ...

In Consumer Reports’ labs, we design tests that identify which products are the best at what they do. But to find out which ones are also the most reliable and make customers the happiest, we rely on ...