John Fix (L) with Brad Kelly (R) at Radio Ink's 2023 Radio Masters Sales Summit On Wednesday, P&G Senior Media Analyst and “Radio Guy” John Fix reunited with former Managing Director of Nielsen Audio ...
In the December Viewpoint I referenced the way that radio as an industry can ensure that digital radio is accepted and used by listeners. I basically said that every radio receiver needs to be a ...
Media mix modelers should reconsider radio as a new media channel and avoid constraining current radio ROI with historical performance benchmarks due to improvements in as-run delivery data, according ...
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