It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Google's Search Off The Record podcast sheds light on the search engine's evolving ranking systems and updates. Google uses multiple ranking systems, not one algorithm. Google now views updates as ...

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues ...

College ranking systems are increasingly using measures of access, ROI and social contributions to assess educational quality. They're yielding some surprising results. The Washington Monthly magazine ...