Fast food advertising is designed to be irresistible. Perfectly stacked burgers, overflowing tacos, and generously filled wraps promise a meal that looks far better on the billboard than it often does ...

A new Edith Cowan University study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message may be ...

A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight and overweight viewers, ...