Research from branding studies reveals people form first impressions in less than seven seconds and exterior signage is one of the first things they will see. When your signage, colors, and tone match ...
Could the venerable color poster in the retail store window be replaced with something more high-tech and interactive? Microsoft, Intel, IBM and others are trying to convince the retail industry to ...
Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...
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