Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

No time is more precious than the time you spend talking to your customers. The last thing you want to is waste precious face-time communicating a message that isn't interesting. Here's a quick quiz ...

I’ve posted multiple times about sales messages, sales emails, email marketing and similar topics. This post turns the information in those posts (along with some explanatory video content) into a ...

“This is an exciting new product that’s unique in the market!” The intention behind this kind of phrasing is basically correct. After all, it’s easier to sell a product that’s exciting and unique than ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner reported in 2018 it’s not uncommon to see just over 10 buyers involved. This requires sellers to tailor their ...

Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and ...