Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

Samsung's biggest launch of the year has happened, that's the Galaxy S25 series. You can now pick up a brand new Galaxy S25, S25 Plus, or S25 Ultra and