A pair of makeup-loving TikTokers put a lipstick to the test, showing how color theory explains why the tint appears as different colors on dissimilar skin tones. TikTok/makeupbymonicaa A pair of ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

The winner of this year’s Best Illusion of the Year Contest has been announced, and like that dreaded dress from a few months ago, this illusion will cast your ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...