“Just Google it” is officially outdated advice. Marketers blame AI, algorithms or platform changes for declining visibility, but the real issue is something bigger. According to SOCi’s newly released ...

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? What do they wish they knew about those technologies? What are the top challenges they ...

Increasingly, people are shifting their search strategies from “Just Google it” to “Let’s ask ChatGPT.” Web creators wonder whether their SEO strategies still apply and how to get their website in ...

Google, the near-90% market share owner of finding things on the internet, will have to spill the search beans as part of a federal judge’s historic ruling in a 5-year-old antitrust case against the ...

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this ...

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds. A majority of marketing leaders are diversifying and ...

Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting ...