Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features. What’s new.