It seems simple: You send a marketing email, and the recipient opens and clicks on it or doesn’t. Right? Not quite. Received email is increasingly being handled via Non-Human Interaction (NHI) — ...

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find common ground between ...

Keep your subject lines snappy, simple and straightforward. Keep the content of your emails short and simple. Include a clear call to action at the end of the email. Include case studies or ...

Email-based attacks, specifically ones using phishing or other social engineering techniques, continue to challenge enterprise security teams, with nearly nine out of ten businesses sustaining at ...