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Are synthetic audiences the future of marketing testing?
Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they ...
Platform empowers brands with decision clarity for high-stakes marketing and communications. LOS ANGELES, Oct. 22, 2025 /PRNewswire/ -- In 2025 alone, brand communication misfires have erased $3.37B ...
Generative AI has made it easier than ever to simulate audience reactions. But as more pharma teams embrace synthetic audience testing, the question isn’t can we do it, it’s are we doing it in a way ...
Marketing group Acceleration Community of Companies has launched a synthetic audience platform for testing creative and messaging. According to the company, the platform simulates audience responses ...
AdSkate’s Synthetic Audiences let marketers simulate campaign performance before going live, eliminating wasted ad spend. Creative drives the majority of campaign performance, but most teams still ...
The MarketWatch News Department was not involved in the creation of this content. Platform empowers brands with decision clarity for high-stakes marketing and communications. LOS ANGELES, Oct. 22, ...
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