It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

Watches & Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to ...

When I first became interested in (and soon engulfed by) watches a decade or so ago, TAG Heuer was one of a small handful of brands I could name off the top of my head. After going down the rabbit ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

As we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand company LVMH, parent company of Luis Vuitton, Givenchy, Dom Perignon and more, ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. This week, TAG Heuer brought back the Formula 1—one of its most iconic watches ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,” said Stefano Domenicali, president and CEO of Formula 1, ...