Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Google originally announced it would be phasing out third-party cookies on Chrome ...

There are many implications stemming from the “whoops, just kidding” announcement of Google no longer forcing the industry to deprecate cookies, but one of them is rather surprising. It would seem the ...

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got ...

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...

Google no longer plans to remove third-party cookies from its web browser, according to a July 22 announcement. Instead, the tech giant will explore other options that allow users to make informed ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing ...

Movement for an Open Web (MOW), an advocacy group that supports web publishers, filed a complaint with the UK Competition and Markets Authority (CMA) challenging the move by the World Wide Web ...

Just like with actual cookies, it's possible to have too much of a good thing. Here’s what you need to know about clearing ...

The online tracking technology 'is not good for the web' and should be restricted, the group says, even as Google again delays plans to drop the browser technology. A leading internet standards body ...