Whether we’re using Spotify, Amazon, Netflix or Instagram, we encounter algorithms that recommend content or products to us every day. In 2017 Netflix stated that its users discover around 80 percent ...

User-based framing is generally better than item-based framing at generating click-throughs, but there are specific situations in which user-based framing is no longer advantageous or even becomes ...

Open up short-form video app TikTok and you’re met with a stream of popular videos, tailored to your own interests. But when your friend launches TikTok on their own phone, they’ll see something ...

When’s the last time you saw a movie in a cinema? How about the last time you watched a movie on Netflix? If you’re like most consumers, you’ve done the second thing much more often. But how much ...

Chicago, October 3, 2019 -- Researchers from Erasmus University published a new paper in the Journal of Marketing that explores online recommendations and their effectiveness, providing marketers with ...