Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

France's privacy regulator has found instances where using Google Analytics is not compliant with the European Union's General Data Protection Regulation (GDPR). Through an investigation into unnamed ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

A competitor to Google Analytics named Simple Analytics wrote on its blog "Google penalizes you for using Google Analytics." John Mueller of Google was asked if this is true and John said on Twitter ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.

Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...