Add Yahoo as a preferred source to see more of our stories on Google. The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and ...
TV measurement has hit a tipping point. The ad industry’s lofty ambitions for alternative currencies has plateaued, if not crashed Icarus-style back to Earth. It’s not easy being an alt currency, ...
As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over audience measurement is not going away. Enter VideoAmp, one of the leading “alternative” currencies ...
NEW YORK--(BUSINESS WIRE)--Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding ...
As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...
Add Yahoo as a preferred source to see more of our stories on Google. Ross McCray, Peter Liguori. VideoAmp, the video measurement startup that has been competing with Nielsen and others to serve the ...
Media measurement company VideoAmp has unveiled VXP, a tool designed to help marketers reach and track audiences across linear TV, streaming and digital platforms, per a press release. VXP, which ...
The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms ...
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