The good, the bad, and how to make them work.

In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting ...

I recently had a fascinating conversation with Bernardo Huberman, Senior HP Fellow and Director of the Information Dynamics Lab at Hewlett-Packard Labs. Dr. Huberman is one of the creators of the ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

Viral marketing has been the holy grail of digital marketing in the last decade for both startups and large corporations. It has an amazing return on investment potential, which makes it a very ...