Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

You need a plan to tap into your market that’s based on real data, and a competitor analysis tool can get you started.

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Getty Images According to a widely cited (and debated) statistic, as many as nine out of ten startups fail within the first year.

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Opinions expressed by Entrepreneur contributors are their own. Competitive analysis is an analysis of who your potential competitors are, what marketing activities they do and what results their ...

Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses ...

In an increasingly crowded business landscape, setting your business apart from industry peers is critical to achieving success. While some leaders may choose to prioritize looking within, keeping a ...

Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three ...