Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions. Bottom-of-funnel (BOFU) keywords drive the clicks ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

NEW YORK — Hyundai is taking a more conversational approach to its marketing in order to keep up with the proliferation of artificial intelligence (AI). This comes as the industry experiences major ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...