People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses, and ...

Believe it or not, banner ads remain the most effective ad format. AppNexus took a snapshot of the marketing world based on vendors' users' views, providing insight into what is working, and what is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even ...

Google displays sponsored advertisements in a variety of areas in Gmail, including on the right side when you open an email and above and below the inbox. When personalized or non-personalized ...

While it may take hours to design a great Web banner for your business site, it only takes seconds to turn it into a powerful -- and free -- advertising tool. Clickable hyperlinks, which often appear ...