Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...

In another major legal blow to Google, a federal judge on Thursday ruled that the search giant held an illegal monopoly over some advertising technology, a ruling that could reshape the online ...