Every year Apple holds a shopping event from Black Friday (November 29 in 2024) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 16 or new MacBooks.

Apple’s own Black Friday and Cyber Monday event its coming: instead of money off, there's a gift card to spend in store when you buy an iPhone, iPad, Mac or Apple Watch.

If you’ve waited all year to splurge on an Apple device, Black Friday is a good time to buy that Apple Watch or iPad at a discount.