Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the ...

Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...