AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...