· Attention quality was highest for the audio ad that had the highest voiceover volume (36%) as opposed to the ad that had the lowest voiceover volume (27%) and the ad that had too many competing ...

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

But audio doesn’t play by the same rules. Attention isn’t divided across tabs or feeds. It’s often focused, whether someone ...

Audio has always had the power to connect with audiences, but ARN has used cutting-edge neuroscience research to unlock the best attention-grabbing audio creative to build deeper consumer connections ...

SCA is paving the way to measure broadcast audio attention with a world-first feasibility study to test broadcast audio attention globally in partnership with Professor Karen Nelson-Field’s Amplified ...