Since U.S. President Donald Trump initiated a trade war with Canada earlier this year, the "Buy Canadian" movement has evolved from a grassroots campaign to a key driver of consumer behaviour in 2025.

While beauty inspiration can come from far and wide, Canadian makeup brands are not to be overlooked. From developing shade-inclusive complexion launches and multi-functional pencils to viral blushes ...

In the past couple of years, we’ve seen a lot of beauty products from different markets. Korean beauty products are becoming increasingly popular, but there’s another up-and-coming market that’s ...

Our home and native land boasts some great beauty companies. Here are a few you should try out if you haven’t already. Canadians are often characterized as humble, and perhaps we should toot our own ...

All 14 of the brands below also happen to be founded by women, inspiring change-makers who made their dreams a reality and created the products we now know and love. Read on to learn more about some ...

Think of the person with the best skin you know; their blemish-free complexion is probably naturally luminous with a youthful ...

In 2020, we consumers know how to buy — and as a result, drive change — based on our beliefs. (Just look at the green beauty boom.) But when it comes to diversity, are our makeup bags and closets ...

So many new Canadian beauty brands —especially ones that specialize in natural skin care — seem to be launching these days that we can barely keep up. From affordable house brands like Les Essentiels ...